#5 Authorize to apply for 2011 Paint Your City Green Grant (File Res. #2011-774)City Manager’s Office Memorandum
February 14, 2011
TO: Janesville City Council
FROM: Al Hulick, Management Analyst
SUBJECT: Action on a proposed resolution authorizing the City Manager to
apply for the 2011 Paint Your City Green Grant. (File Resolution
No. 2011-774).
Summary
The City of Janesville is submitting an application for the 2011 Paint Your City
Green Award offered by the Sherri May Company. The program is open to cities,
towns and municipalities with a population of 45,000 to 500,000 looking to make
a positive impact on the environment and encourage sustainability by changing
simple habits and instilling new practices within their community. The winning
Community will receive a green marketing campaign package valued at $85,000.
This marketing package would be used to help educate the community on
various sustainability related initiatives and help market the City of Janesville to
new businesses and new residents as a progressive and proactive Green
Community.
There is no required financial match from the City for this award.
Staff Recommendation
The City Administration recommends the City Council authorize the submission
of an application for the 2011 Paint Your City Green Award.
City Manager Recommendation
The City Manager concurs with the recommendation.
Suggested Motion
To make a motion approves File Resolution 2011-774 authorizing the submission
of an application for the 2011 Paint Your City Green Award.
Background
The Paint Your City Green initiative is designed to help inspire residents to
change their behavior, engage in more sustainable practices and help meet new
standards for a healthy environment. The Paint Your City Green Award, offered
by Sherri May Company, is open to cities, towns and municipalities with a
population of 45,000 to 500,000 looking to make a positive impact on the
environment and encourage sustainability by changing simple habits and
instilling new practices within their community. The winning Community will
receive a green marketing campaign package valued at $85,000. This marketing
package would be used to help educate the community on various sustainability
related initiatives and opportunities and help market the community to new
businesses and new residents as one a progressive and proactive Green
Community.
The green marketing package includes brochures, mailing inserts, posters,
avenue banners, print advertisements and billboard designs. This award also
covers: concept, layout, design, stock or existing/stock photography or
illustration, copywriting, digital in-house proofs, art direction, account service
charges, proofreading and press proofing. The package takes into account the
planning phases and the web/interactive materials including copywriting,
layout/design and account services.
By receiving this prize, the winning community agrees to take responsibility of
implementation of said campaign starting May 1, 2011. The winning community
will be required to provide a status update report every three months throughout
the 9 to 12 month period that the campaign is implemented. The winning
community will be encouraged to circulate details of project progress through
social media. Assistance will be provided to winner to help engage residents and
local media. The winning community will also participate in a monthly
communication on the project’s progress.
Applications are due on February 28, 2011 and are submitted electronically. The
City is not required to provide any matching funds if awarded.
cc: Eric Levitt
Jacob Winzenz
RESOLUTION NO. 2011-774
A RESOLUTION authorizing the City of Janesville’s submission of an application for the
2011 Paint Your City Green Award.
WHEREAS, the Common Council of the City of Janesville look to make a positive
impact on the environment and encourage sustainability by changing simple habits and
instilling new practices within the community; and
WHEREAS, by adopting this Resolution, the Common Council declare their intent for
the City Administration to an apply for the Sherry May Company 2011 Paint Your City
Green Award which would provide the City of Janesville a Green Marketing Package
valued at $85,000; and
WHEREAS, the Common Council of the City of Janesville recognize that this marketing
package would be used to help educate the community on various sustainability related
initiatives and opportunities and help market the community to new businesses and new
residents as a progressive and proactive Green Community; and
WHEREAS, the City of Janesville will maintain records documenting all expenditures
made during the award period and abide by the necessary reporting responsibilities as
determined by the Sherri May Company; and
WHEREAS, the City of Janesville will work cooperatively with employees, agents, and
representatives of the Sherri May Company during the award period; and
WHEREAS, the City of Janesville intends to comply with all requirements of and will
submit all documents and participation requirements, to the Sherri May Company; and
WHEREAS, the Common Council find that the submission for and use of this Award will
be in the best interests of and benefit to the City, its properties, its residents, and
taxpayers.
NOW, THEREFORE, BE IT HEREBY RESOLVED by the Common Council of the City
of Janesville that:
1. Each of the above introductions and recitals are incorporated herein by reference
as if fully set forth verbatim; and
2. The City Administration is authorized on behalf of the City of Janesville to
prepare and submit applications for, and request funds and assistance available from,
the Sherry May Company 2011 Paint Your City Green Award; and
3. The City of Janesville shall take any and all necessary actions to undertake,
direct, and complete approved award activities, and comply with the Sherry May
Company 2011 Paint Your City Green Award program; and
BE IT FURTHER RESOLVED, that the City Manager and his designee(s), on behalf of
the City of Janesville, are hereby jointly and severally authorized and empowered to
negotiate, draft, review, revise, modify, amend, execute, enter into, file, and/or record
additional applications, agreements, amendments, documents, reports, and letters of
understanding concerning this matter; and to take whatever additional other actions that
the City Manager may determine in his sole discretion, from time to time and at any
time, necessary and/or desirable in the public interest to effectuate the intent of this
Resolution and/or the public good.
ADOPTED:
Motion by:
Second by:
APPROVED:
Councilmember Aye Nay Pass Absent
Brunner
McDonald
Eric J. Levitt, City Manager
Perrotto
Rashkin
ATTEST:
Steeber
Truman
Voskuil
Jean Ann Wulf, City Clerk-Treasurer
APPROVED AS TO FORM:
City Attorney, Wald Klimczyk
Proposed by: City Manager’s Office
Prepared by: City Manager’s Office