Policy 002 Advertising 2
Janesville Sports Coalition, Inc Policy Statement
Policy No. 002
Date Approved by Coalition Board: 7/28/10
Date Approved by City Council:
Effective Date
Cancellation Date
Supersedes No. Subject: Commercial Advertising on the Youth Sports Complex Grounds
Purpose of Policy
The purpose of this policy is to establish consistent and enforceable guidelines
under which the members of the Janesville Sports Coalition, Inc. can install
commercial advertising on their respective leased premises in a manner which is
not offensive and in keeping with the values of youth sports.
References
1. Lease agreements previously executed between the City of Janesville and
the four lessees of Rock Soccer, Inc., Youth Football, Inc., Youth Baseball
Inc., and the Janesville YMCA.
a.) 4. Use (K) – Lessee may install certain advertising signs on fences
consistent with City ordinances and guidelines established, from time
to time, by the City.
2. Each individual club is to create their own policy on their field naming
rights and the appropriate amount of money that they could request for
these respective naming rights. (adopted motion from 3/11/08 Coalition
meeting)
3. The Coalition recognizes that the possibility of advertising or examining
naming rights options is different for each group due to the philosophies,
facilities, structures, and activities present within each sport group; some
sports groups may choose not to participate in advertising or recruiting for
naming rights, while others may find these activities helpful to gain
revenue for their operational and maintenance responsibilities.
Additionally, each sports group will likely have differences in the number
and price of their advertising or naming rights options. Therefore, any
sports group that sells advertising or naming rights must provide the City
of Janesville a copy of their advertising or naming rights agreements to
ensure the City is aware of their advertising/naming rights decisions and
contracts with vendors. Should a group default on their lease with the City
of Janesville or choose to not renew their lease, any future sports group
that leases an area containing advertising/naming rights options will be
required to fulfill any advertising or naming rights commitments until such
time as the advertising/naming rights agreement is completed or until such
time the new sports group and the initial advertiser/naming rights vendor
agree to stop their relationship.
Statement of Policy
1. This policy shall be binding on all current and future lessees at the Youth
Sports Complex.
2. The policy may be changed and modified by a majority vote of the Board
of Directors of the Janesville Sports Coalition, Inc. Anytime significant
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Janesville Sports Coalition, Inc Policy Statement
Policy No. 002
Date Approved by Coalition Board: 7/28/10
Date Approved by City Council:
Effective Date
Cancellation Date
Supersedes No. Subject: Commercial Advertising on the Youth Sports Complex Grounds
changes are made a revised copy of the approved policy is subject to
approval by the City Council before taking effect.
3. The Janesville Sports Coalition Inc., which is assigned overall
jurisdictional control and responsibility for the Youth Sports Complex,
hereby agrees and adopts the following policy guidelines and procedures.
Guidelines
1. All advertising signage must comply with all applicable laws and all city
ordinances, including the sign ordinance.
2. In recognition that groups wish to develop a sign concept or sign
templates and fulfilling sponsor requests is a timely affair, the Coalition will
not review individual signs, as long as they meet the guidelines set forth in
this policy and their design is within the organization’s approved sign
concept or template. Any and all sign concepts or sign templates must be
reviewed and approved by the Janesville Sports Coalition Board of
Directors. Significant changes to sign concepts and sign templates must
return to the Coalition for review. Signs that do not fall into an approved
sign concept or sign template must be reviewed and approved individually
by the Coalition. The Coalition will not unreasonably withhold approval of
an organization’s sign concept, template or sign request.
3. When bringing forward an advertising sign concept, sign template or sign
for review, the group should provide sufficient detail so that the Coalition
may make an informed decision. Examples of details that may be helpful
include location, size, material, a map, a rendering or color information.
4. Rock Soccer, Youth Football and the YMCA desire a consistent look
among fields and sports group on the west side of the complex. Likewise,
Youth Baseball and Softball desire a consistent look for their signage on
the east side of the complex. Therefore, the Coalition will work together to
develop guidelines for consistent advertising signage. The Coalition
recognizes that some existing or planned signage/advertising may need to
be altered for consistency. The Coalition also recognizes there may be
differences between signage on the west and east sides due to
differences in facilities, structures, and activities.
5. Advertising for alcohol (including alcohol company logos), tobacco or other
is
products and services which are not in keeping with youth values
strictly prohibited
.
a. Groups may obtain advertising from businesses that sell alcohol,
provided the advertising does not present or depict alcohol sales,
tobacco sales, other products and services which are not in
keeping with youth values or include alcohol company logos.
6. Sports groups are responsible for keeping advertising signs well-
maintained and attractive.
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Janesville Sports Coalition, Inc Policy Statement
Policy No. 002
Date Approved by Coalition Board: 7/28/10
Date Approved by City Council:
Effective Date
Cancellation Date
Supersedes No. Subject: Commercial Advertising on the Youth Sports Complex Grounds
7. No field advertising may be directly lit with supplemental lighting; however,
scoreboards may be lit, provided they conform to city ordinances.
8. All advertising signs, panels, banners, etc. must be properly secured and
mounted to prevent damage or unsightly appearance.
9. No commercial billboards will be permitted unless approved by the Plan
Commission.
10. No electronic advertising signs will be permitted; however, indoor
electronic “zipper” signs for concession sales are permitted.
11. Advertising may be placed on fences; around the perimeter of the fields;
nets; light poles; or on any existing or future buildings funded by a sports
group.
12. Taking into consideration the maintenance and operational responsibilities
of each user group for the fields, the sports groups may receive and retain
revenue, financial proceeds or services-in-kind from advertising signs
placed on fences; around the perimeter of the fields; or on any existing or
future buildings funded by a sports group.
13. Taking into consideration the City’s contributions of the initial restroom and
pavilion and continual maintenance of this building; payment of utility fees;
and ownership of the Complex land, the City of Janesville retains the right
to advertise within the existing and any future restrooms, pavilions or other
city-funded buildings and may receive and retain revenue, financial
proceeds or services-in-kind from those advertising signs. The City of
Janesville would bring forward for review and approval any advertising
signage to the Coalition in accordance with this policy for advertising
present at the sports complex only.
Original Donor Recognition
The Coalition recognizes the significant contributions of the original families and
businesses that donated monetarily and physically to make the fields and the
Complex a reality. To identify their contributions in perpetuity donors to the
original sixteen fields will be recognized at each field permanently. Original
donors shall be recognized at the field with their sign at all times.
Procedures
1. The Board of Directors has the authority to establish additional rules and
guidelines which they determine to be in the best interest of the Youth
Sports Complex, the lessees and the City of Janesville. These rules and
guidelines shall not be to the detriment of previously approved signage or
advertising.
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