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Presentation CITY OF JANESVILLE City Council Meeting December 13, 2010 STH 11 Watermain Extension Department of Public Works December 13, 2010 November 22 Council Action  Approved Preliminary Resolution 2010-758  Scheduled Final Resolution & Public Hearing for December 13  Authorized commencing with improvements  Expressed an intent to borrow funding CITY OF JANESVILLE City Council Meeting December 13, 2010 City of Janesville Corporate Partnership & Marketing Program December 13, 2010 The Goal • To raise revenue through “community appropriate” corporate partnership opportunities • Recruit participation of forward thinking leading brand marketers • Develop long term community partners Th d f iti it t it l Considerations… • The need for sensitivity to community values • Policies & Procedures • Existing Contracts and Relationships • Public Participation & Acclaim Building Partnerships • Sponsorship vs. Partnerships • Sponsorship is a Monologue Partnership is a Dialogue • Who are You Doing Business With Now? Community Engagement Facilities Publications Live Events Website y g g Media Events Direct Marketing Sampling & Product Demos Parking Lots Kiosks Food Service Promotions  Surrounding and engaging the consumer  Access to multiple marketing platforms Municipal Marketing Corporate Sponsorship & Partnerships Evaluate Relationships/Utilize Assets Opportunity Ratings  pp y g Revenue Potential  Degree of Difficulty  Public Relations/Image Value Public Space Recycling  State-of-the-Art Public Recycling Bins, Installation, Cleaning, Maintenance  Education and Awareness Campaigns  Tracked Results into EPA Factors  Cost-Free/Revenue Stream  Proven Recycling Program Corporations Embrace Sustainability Prospects Include Companies that:  Currently supports Green initiatives  Big brand marketers  Possess committed Green budgets  Dedicated Eco department  Invested in sustainability Beverage & Snack Vending Millions of dollars realized through creating new business opportunities and bundling assets g g pp g Partnership Case Study Adopt-a-Park Renovation and beautification of Parks  Litter removal  Repaint/replace backboards  Provide ‘murals’  Repaint/upgrade park benches Youth Activation Days  Coca-Cola will partner with youth groups and local retailers to programs that promote community pride. Municipal Marketing Web Page  Promotes and solicits City marketing partners and sponsors  Educates the public regarding City municipal marketing programs  Supports Green and sustainability plans with actionable alternatives  Generates revenue from Green marketing partner agreements  Creates a venue for site or event specific funding/donations  Provides a platform for City-wide fundraising and promotions  Builds a database of citizens, donors, and sponsors Thank you Don Schulte Active Network, Municipal Marketing Municipal Marketing Dog Parks/Animal Shelters Municipal Marketing Skate Parks Costa Mesa, California CITY OF JANESVILLE City Council Meeting December 13, 2010 Update & Possible Action on Proposed Skate Park CITY OF JANESVILLE City Council Meeting December 13, 2010