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#4 License Agenda JANESVILLE CITY COUNCIL LICENSE AGENDA 12/13/2010 RECOMMENDED A. AMUSEMENT DEVICE AND CENTER-ORIGINAL Voodoo Creations, LLC Ryan T. Skinner 121 E. Milwaukee St., Suite 100 B. ELECTRICIANS–ORIGINAL George Jenkins P.O. BOX 247 Ixonia, WI Russel C. Krause W2328 County K Columbus, WI C. SECONDHAND JEWELRY/SECONDHAND ARTICLE/PAWNBROKER-RENEWALS FOR THE 2011 LICENSE YEAR Bay Design Custom Jewelers Keith T. Pearce 1727 Newport Ave. Big Ed’s Ed. R. Benson 410 W Milwaukee St. Carousel Consignments, LLC Joni L. Bozart 31 S. Main St. The Coin Shop, LLC Richard A. Erdman 411 W. Milwaukee St. The Diamond Center Steven K. Yeko, Sr. 2500 Milton Ave, unit 110 Exclusive Company Corp. Stephanie A. Huff 1259 Milton Ave. Faith and Destiny Christian Store, LLC Alice B. Eastlick 1009 N. Washington St., Suite 110 HOME AGAIN CONSIGNMENT James L. Alverson 215 W. Milwaukee St. HOUSE OF TREASURE Michael L. Ude 500 W Milwaukee St. NOT RECOMMENDED A. YOUTH ENTERTAINMENT CENTER-ORIGINAL Mojo Carrie J. Jass 18-24 S. River St. POLICE DEPARTMENT MEMORANDUM December 7, 2010 TO: City Council FROM: Chief David J. Moore SUBJECT: Mojo’s – 18-24 S. River Street Carrie Jass has applied for a Youth Entertainment Center License with the City of Janesville. This is a new license request for the business called Mojo’s and is to be located at 18–24 S. River Street. Ms. Jass lists herself as the legal owner and the manager. In an email dated November 16, 2010, William Jass, husband of Carrie Jass offered a very robust, detailed and what appears to be, expensive business plan. This business plan was sent to many if not all council members. The business plan lists Bill and Carrie Jass as the principal owners and states “Carrie Jass will be the decision making partner while Bill Jass will be the manager partner who will run the day-to-day operation. The ownership will be 51% for Carrie and 49% for Bill Jass”. Based upon the business plan which clearly illustrates both William and Carrie Jass as owners, the police department reviewed both individuals in consideration of the Application. A review of Wisconsin Circuit Court Access (WCCA) reveals the following civil actions: Date Name Judgment Amount 05/07/10 Dept. of Workforce Development Vs. William Jass Unemployment $579.00 07/09/10 Smart Motors Inc Vs. William Jass Transcript of Judgment $3,699.50 09/29/10 Patrick J. Anderson Vs. William Jass Judgment for Eviction $0.00 03/08/10 Smart Motors Inc Vs. William Jass Judgment for Money $3,699.50 10/23/09 JP Morgan Chase Bank Vs. William Jass Judgment for Replevin $394.50 12/14/09 Dean Health System Vs. William Jass or Carrie Jass Judgment for Money $1,721.71 11/04/08 D. McCabe Vs. William Jass & Carrie Hunsader (aka Jass) Judgment for Money $5,089.00 02/02/07 TDS Metrocom Vs. William Jass Judgment for Money $583.23 11/03/04 Northeastern Title Loans, LLC Vs. William Jass Judgment for Replevin $167.42 09/17/04 Tammy Dettman Vs. William Jass Judgment for Eviction $1,052.00 Judgment for Money $224.00 08/13/04 Get It Now Vs. William Jass Judgment for Replevin $117.00 01/23/04 Janesville Animal Vs. William Jass & Carrie Hunsader (aka Jass) Judgment for Money $311.00 03/25/02 Alliant Energy/WPL Vs. William Jass Judgment for Money $1,006.66 04/19/01 TCF Financial Services Vs. William Jass Judgment for Money $11,877.33 08/13/01 Equicredit Corporation Vs. William Jass Foreclosure $0.00 12/19/00 TCF Financial Services Vs. William Jass Judgment for Replevin $168.71 12/27/00 Jimmy A. Milbrandt Vs. William Jass Judgment for Money $841.35 A criminal history check of William Jass shows a 2004 misdemeanor conviction for Worthless checks. A local records check reveals an open felony investigation with the Rock County Sheriff’s Department in which William Jass is a suspect in a fraud – Worthless Check and Theft offense. A very quick review of the business plan reveals one inaccuracy. The plan states “Carrie and Bill Jass own their own home and are acting members of their community” A review of their listed address of 2329 Elizabeth Street, Janesville, WI shows that the home is owned by Patrick and Jill Anderson from Oxford, MI. Mr. and Ms. Jass owned the home via a land contract from November of 2008 until April of 2010 when it was returned to the Andersons due to the foreclosure of the land contract. Properly managed the property at 18–24 S. River Street may be a good fit for a teen nightclub or youth entertainment center. It is a reasonable distance from any licensed alcohol business, close to the YMCA and Boys and Girls Club. The Youth Entertainment Centers Ordinance directs that a police investigation into the character and fitness of each applicant be conducted before a license may be granted. Accordingly, the police department does not recommend a license be issued to Carrie or William Jass due the lengthy civil actions, arrest history and pending felony investigation. The actions of Carrie and William Jass bring into question their character and fitness to run a business and be a positive role model for youth. Dear Councilmember Brunner, My wife and I would like to open a non-alcoholic nightclub here in Janesville. As you know under Janesville WI City Ordinance Chapter 5.14, we require to have a Youth Entertainment Center License to open even though our target age group will be 16-20. I have enclosed a copy of our business plan for you to look over so that you may get a better understanding of what we want to do. Please know that we really truly believe that Janesville’s young adult are in desperate need for something to do in town and we feel that our club would be perfect. We understand that you may have the same concerns as we have thought through. We have thought long and hard on what problems could arise and how to prevent them. All of that information is in our business plan that we have attached and that is why we are sending you the business plan so you can see that we have thought this through and have considered every aspect of our business. First I would like to express that safety is our number one priority. With that being said, please know that we want every customer to feel safe and have a good time at our club. To ensure the safety of our customers and to make sure that there is no violence, drugs or alcohol on our premises, we will have professional security at all times while the business is open. We plan on hiring off duty police officers to work security and we will work closely with Janesville Police Department on crowd control and how to prevent problems from happening. The club will have a zero tolerance policy that will be posted at front door. Meaning we will not put up with any type of gangs, drugs or alcohol. We will conduct weekly meetings with security and our employees on what to watch for and crowd control. I understand that you might be a little bit concerned about fights, gangs, teens and young adult running wild. We can assure you that none of this will be tolerated at our business. We feel that by having a place for teens and young adults to go, we can help keep them off the streets, and getting into trouble. They will get to go to a cool place, enjoy a specialty non-alcoholic drink, order some food, dance to there favorite music and hang with their friends. Our intentions are to give them a place like this. I think the teens and young adults will appreciate having their own place and I feel they will respect it. We will be sure to announce on an hourly basis the important of obeying our rules so that we can have a place for them to go. We have looked for other places like our club in surrounding areas. We have found several on the internet. There is a traveling club called Night Storm that is in Madison once a month at the Alliant Energy Center. There has never been any troubles there what so ever. You can view there website at www.nightstorm.com . There is also a place in Naperville IL. Called Zero Gravity. www.zerogravity .com. They also run very successfully with out any troubles. The other thing I would like to address with you is the location. We would like to open in the old Town and Country at 18 - 24 S. River St. From looking in the paper and hearing stories I know that there have been many problems at this location. I would like to express to you that in know way, shape or form are we affiliated with any of the past people that have had a business in this location. We are not related and we don’t know any of the past business owners that have had a business in this location. We are coming into this location for the first time and only just recently have considered this location. We feel the location is perfect due to it being downtown. It appears that all of the problems in this location have been alcohol related. It is time for a change in this location and that is why our non-alcohol nightclub is perfect. In closing I would like to thank you for taking the time to look at our business plan. Your advice an opinion means a lot to us. I look forward to working with you and the City of Janesville in the near future. If you have any questions, please feel free to contact me at 608-201-8352 Sincerely Bill & Carrie Jass Mojo’s CBM Ventures LLC Janesville, WI Contact Information Carrie & Bill Jass 18 S River St Janesville WI 53545 Phone: 608-201-8352 Fax: 608-756-0844 Email: billj@rockmojo.com This document contains confidential information. It is disclosed to you for informational purposes only. Its contents shall remain the property of Mojo’s /CBM Ventures LLC and shall be returned to Mojo’s/ CBM Ventures LLC when requested. This is a business plan and does not imply an offering of securities Executive Summary Mojo’s is Janesville premier under 21 night club, live music venue and entertainment complex. Mojo’s is 4800sq feet of pure energy, featuring the only Oxygen Bar in the state of Wisconsin. Enjoy a specialty beverage at our beverage bar that serves a wide verity of non- alcohol specialty drinks, soda, and bottle water. Experience the raw sound pumping through you while Mojo’s award winning light show goes on all around you with snow machine, fog and confetti effects through out the night. Mojo’s is open Thursday - Saturday 4:00pm-1:00am. Every night that we are open you can come enjoy many drink specials, as well as many theme night and other spontaneous specials that will keep the crowd coming back for more. Mojo’s offers elite VIP service in our VIP Party Room Rental area and VIP Booths. Indulge in non-alcoholic bottle service and waitress service in multiple couch and table sections of the VIP area, specializing in Sweet 16 and Super 18 parties. Mojo’s is the ultimate place to celebrate your special evening. Mojo’s is the hottest under 21 night club in Southern Wisconsin. Some of the great entertainment will be, lighted dance floor with elevated DJ booth that plays top 40’s music, stage for live performances such as local up and coming bands, and on TV reality celebrities such as the Jersey Shore cast. Mojo’s will also have contest such as dance contest, karaoke contest, battle of the bands, and many more. Mojo’s will be the place to be for all young people in Rock County and surround counties. The high energy stylish décor, fantastic sound and light show will keep the customers coming back for more. Some of the additional entertainment will be performing bottle flipping beverage servers, the Mojo theme girls, and entertaining staff. Mojo’s offers:  The time of your life!  VIP Party Room Rental  Airbrushing body art  Foam Dance Party  Theme Nights  Temporary Tattoos  Game Room Area with Pool Tables  Star Guest Appearances Mojo’s is the place to be to get your mojo on!! Product Description Mojo’s will operate in a 4800sqf newly renovated commercial building in the heart of Janesville WI. The prime location is located in the downtown area of Janesville WI. Mojo’s will be an upbeat, high energy, fun place for our target market ages 16-20 years of age to go. Mojo’s will offer an array of specialty non-alcoholic beverages, a full menu and an oxygen bar. Mojo’s will also specialize in VIP Parties such as; Sweet 16, Super 18, and Graduation. The VIP Party Room area will offer specialty security, beverage service, themed décor, etc. The VIP Party Rooms will make anyone feel like a star on their special night. Our beverage servers will also entertain our customers by showing off their amazing skills of bottle flipping and juggling while mixing up one of our specialty drinks. The Mojo Girls (6-girls as club mascot models) will encourage people to dance by performing the Mojo dance routine through out the night and encouraging customers to join in the great dance. The Mojo girls will also promote the club at all times in and outside of the club. Some of the events that the Mojo Girls will make appearances at are, charity events for our community, seasonal and holiday events through out the city. With a fabulous light show, awesome dance floor, a rockin DJ, the Mojo Girls, and entertaining beverage servers, Mojo’s will be the hottest place to be in all of Rock County. Our secondary target market for Mojo’s: The Oxygen Bar patrons  Party Rentals patrons  Club Rental patrons  Future developments: Open more hours  Portable Oxygen Bar party rental  Larger Menu Selection  More locations  A strong emphasis will be placed on involving the employees in the entrepreneurial process of operating the business. All employees will be involved in hands-on learning to develop business skills, including marketing, public relations, day to day management of a business, dealing with personnel issues, and other various responsibilities involved in managing a small business. Some of the great things Mojo’s will offer to its customers are; Great Friendly Service. All Mojo’s employees will have an understanding on how important it is to make sure all customers are happy at all times while there at Mojo’s. There jobs will entitle, trick, flashy beverage serving, Flashy Dance routines, Karaoke sing techniques. Airbrush Body art. Have your favorite designed airbrushed on. Stays for up to 2weeks. Foam Dance party Come dance and have fun in our foam, bubble filled dance floor. Oxygen Bar. The Oxygen Bar employs modern oxygen concentrators that provide up to 95% oxygen with 16 different aromas for fun. Every one gets a disposable nose piece to keep as a souvenir to show they are a member of the oxygen club. We are the largest mobile oxygen party bar business in Rock County with multiple oxygen party bars for rent and we are ready to meet . your party needs Breathing in non-medical, scented oxygen at an oxygen bar delivers 4 to 5 times the amount of oxygen present in normal air. The experience leaves customers feeling refreshed, full of energy and detoxified. Oxygen bars continue to gain in popularity worldwide. They've become a staple people pleaser at nightclubs, salons, fitness centers, malls, theme parks and airports. VIP Room Rentals. This area will be velvet roped off. Only people who rent the VIP area will be allowed back there. This area will have special VIP Security. Anyone can rent the VIP Room at anytime. The club will also be for rent during closed hours for all sorts of celebrations, graduation, birthday, engagement, etc. Each VIP Room will be decorated with crushed velvet coaches, end tables, TV screen, and small dance floor area. In addition, a beverage bar, small refrigerator, directs phone line to main beverage bar for service. VIP Booth Seating They are set up to be right in the middle of all the action. They are the best seats in the house. Customers can rent them for a special occasion or just to have the best seat in the house. Service Descriptions The key elements of the Nightclub's concept are as follows: 1. Entertainment and dance based themes -- The Company will focus on themes that have mass appeal. 2. Distinctive design features -- The Nightclub will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 300 guests. This room is intended for special events and daily use. A live DJ will coordinate the events and entertain the patrons with music and games during music breaks and off-times. 3. Location, location, location -- One of the major advantages that the Nightclub has, is it’s located in the heart of downtown Janesville’s. 4. Gaming -- The Nightclub will provide several interactive style video games and pool tables to provide for both additional entertainment and revenue. 5. Quality food -- All would be lost without special attention being paid to the level of food quality. A simple menu offering foods similar to those found at other bars/nightclubs. Traditional 'bar' appetizers will be on hand for people craving nachos, wings, or quesadillas while they drink a non-alcoholic beverage and enjoy themselves. 6. Exceptional service -- In order to reach and maintain a unique image of quality, the Nightclub will provide attentive and friendly service through a high ratio of service personnel to customers, and will also invest in the training and supervision of its employees. Mojo’s will offer the Nightclub for rent during closed hours to businesses, schools, Charities and customers. Mojo’s will support local charities by promoting monthly charity events, donating to local charities in addition to, letting local charities use our venue for special events. Mojo’s values its community and planes on giving back and supporting through local Charity's often. Current Business Position Mojo’s will be a family-owned business organized as a Limited Liability Company. The principal owners will be Bill and Carrie Jass. Carrie Jass will be the decision making partner while Bill Jass will be the manager partner who will run the day-to-day operation. The ownership will be 51% for Carrie Jass and 49% for Bill Jass. This organization will provide the owners the liability protections of a corporation and the flexibility and tax advantages of a partnership entity. Carrie & Bill know the importance of staying up on the latest business trends. They both know that it is very important to keep up on education for the changing world. That is why they will continue to educate themselves in the areas needed to keep their business successful. Bill & Carrie also know that they will definitely need young help to keep a young feel in the club and to stay up on the latest trends. That is why they plan on hiring experienced educated younger staff to help run the under 21 club. Security is the most important part of Mojo’s Bill & Carrie’s main priority is to have a safe environment for their customers at all times. Mojo’s will have a ZERO TOLERANCE Policy that will be strictly That is why enforced at all times. With that being said, they plan on having ample Security at all times. Carrie & Bill feel that the Security is the most important thing and the base of there business. Security will be the highest payout on Mojo’s payroll. Bill & Carrie will hire only professional well trained Security and off duty police officers to ensure Mojo’s is a safe place at all times. Bill, Carrie and the Security will have weekly meetings with all employees on new techniques and strategies on crowd control in addition to what to watch for with gangs, drugs, and alcohol. Security and Employees will be trained and work closely to make sure Mojo’s runs smoothly and to watch for; gang colors, drugs, and alcohol. None of these types of things are allowed at Mojo’s and the rules as well as the law will be strictly followed and enforced. This will insure that Mojo’s will be a drug/alcohol, gang free environment. For extra protection Mojo’s will also have 24 hour surveillance cameras around and throughout the club. The rules will be properly posted at the entrance of the club for all customers to see. Licensing & Permits Mojo’s will have all the proper licensing and insurance that is needed to operate the business. We will require our staff to be CPR Certified along with any other training that will be beneficial to run Mojo’s as smoothly and safe as possible. We will continue to improve our services that we offer by exploring existing or new markets. We will also achieve this by developing more efficient ways of delivering our services, such as acquiring new equipment or tools (sound and light systems), providing continuo's training for us and our staff. Mojo’s will also offer it’s facility to local youth groups for their monthly group event. We will offer our services and facility to all of our churches in town. They can have their special events right at Mojo’s. Wisconsin Health Department Regulations: At all times, Mojo’s will comply with the Wisconsin Department of Health regulations as they pertain to restaurants and bars. All managerial personnel have extensive experience in this area, making compliance inevitable. All OSHA standards for personnel safety will be observed at all times. An OSHA poster will be prominently displayed. Mojo’s will be an equal opportunity employer and will obey all workers’ compensation rules. Mojo’s will follow all City of Janesville and state rules for business. Mojo’s will work with the city to provide a safe place for teens to hang out. Mojo’s strongly believes in giving back to its community. Bill and Carrie plan to work with the local charities to help raise money for their needs. Follows is a list of personnel needed per shift: Beverage Server: Will be in charge of serving beverages, preparing food, and serving the oxygen to patrons. They will also be in charge of the VIP Rooms as well. Door Person: Will be in charge of collecting admission and coat check. Security: Will be in charge of crowd control DJ: Will be in charge of mixing music and getting the crowd going. Staff Structure with an active owner  Assistant Manager  Security  Beverage Server  Door Person  DJ Mojo’s main priority is a safe environment for our patrons. Therefore, Mojos major employee expense will be on security. Mojos will have ample security at all times. Personal Information: Carrie & Bill Jass own there own home and are acting members of there community. They take part in there community and try to help in any way they can. Both Bill & Carrie have done charity work with Echo and donated their time to charity events as well as school rec- nights. Neither one of them has a criminal record nor have they ever been in trouble with the law. Bill has lived in Janesville his whole life. Bill is on the Janesville Leisure committee Board in Janesville. He feels it’s very important to listen to the community. Even Janesville’s young adults. He see’s that there is a great void and has listen to the Janesville’s age group of 16-20 year olds complaints of nothing to do. Bill has taken all these complaints very serious and he wants to provide a safe, fun atmosphere for Janesville young adults and late teens. Bill takes great pride in serving the City of Janesville and looks forward to moving forward in the Committee. Although Carrie isn’t from Janesville, she considers Janesville her home. She takes pride in her city and wants to help in anyway she can. Bill and Carrie are parents of a 15 year old daughter. With Mirisa(Carrie & Bill's Daughter) being a only child, they are used to having a house full of teens all the time. Mirisa's house is the house to go to. For several years now Carrie & Bill have had plenty of parties for their teen daughter due to the lack of things to do in Janesville. This has given their daughter Mirisa and her friends something to do instead of running the streets. This is how Carrie & Bill came up with Mojo’s Non-Alcoholic under 21 Nightclub. After repeatedly hearing Mirisa and her friends state how bored they are. Carrie & Bill have thought long and hard about the teens in Janesville not having anything to do and how that leads to trouble. That is when Bill & Carrie came up with Mojo’s. Carrie has 15 years of bartending and bar management experience. With her experience in dealing with people who have had too much to drink, bar fights etc, she feels that dealing with teens on a nightly basis will be a nice change and not as much trouble as it was dealing with people who are intoxicated. She has learned how to handle most problems that arise in night club atmosphere and she feels that her experience will come in handy on how to handle any problems that might happen. Carrie also loves kids. Being an experience mother, she has a great deal of patients and she feels that she has experience handling teens. Carrie also has training Certificates through the SBA in Small Business Training Network. Bill has been a truck driver for the same company for 18 years. His job responsibilities consist of delivering goods to many businesses in Janesville and surrounding areas. While making these deliveries Bill also does sales calls. He has excellent communications skills and has to make many decisions on his own on a day to day basis. Throughout the year at his employment he has received many leadership and safety awards in addition he is certified in CPR. He takes great pride in his job and enjoys it a great deal. Bill has training certificates through the SBA in Small Business Training Network. Carrie & Bill know the importance of staying up on the latest business trends. They both know that it is very important to keep up on education for the changing world. That is why they will continue to educate themselves in the areas needed to keep their business successful. Bill & Carrie also know that they will definitely need young help to keep a young feel in the club and to stay up on the latest trends. That is why they plan on hiring experienced educated younger staff to help run the under 21 club. Professional Consultants Mojo’s has retained the following: Attorney  Fowler Law Firm Janesville WI Insurance  Rural Mutual Insurance Beloit WI Accounting Henning Accounting Services Janesville WI. (All tax preparation and  accounting services will be handled by a local accounting firm) Current Position and Business Objectives Mojo will have the following business objectives during its first three years of operation: 1. Become well established in Janesville by word of mouth and advertising. 2. Earn a profit in the first year. 3. Pay off lenders with in 30 months. 4. Create an atmosphere where all feel welcome, and all employees love to work. 5. Open multiple locations across the US and other parts of the World 6. To meet the needs of our target markets complaints of “nothing to do” Mojo's mission statement is as follows: "To serve the best product, give the best service, and offer a friendly atmosphere for our guests, while rewarding our employees." Mojos will teach this age group healthy socializing. They will learn that they don’t need to have alcohol to have a good time. This will help for when this age group turns 21 and they are legal drinking age. They will already have the tools they need to go into an alcohol establishment and not drink to have a good time. Business Opportunity The non-alcohol under 21 nightclub concepts is not a new one, but it is new to Janesville WI. This gives Mojo’s the unique opportunity to bring a new concept to a new market, but base it on existing and successful non-alcohol under 21 nightclubs. According to the US Census, in the USA there are approximately 73,000,000 people under the age of 18 years old. As this age group gets closer to the age of 18 years of age, there entertainment is limited. This leads to trouble. Some teens turn to drinking, drugs and getting into trouble. Mojo’s will offer this age group a place that they can go hang out with their friends and have a healthy good time. 18 to 20 year olds are in that stage of life where they are an adult but are not of drinking age yet. We feel that these people tend to go out to home parties, drink alcohol, and get fake ID’s so they can go to bars or nightclubs. Mojo’s will be an alternative for this age group as well. Mojo’s will show this age group that they can have a good time and they don’t have to have alcohol to do so. This will give this age group the stepping stones and the education that alcohol doesn’t equal a good time. There are a total of 60,463 residents in Janesville WI. In Rock County there are an estimated 160,213 people. The US Census states, there are: Approximately 38,400 people under the age of 18 in Rock County (R-CTY)  Approximately 14,000 people under the age of 18 years of age in the city of  Janesville (JVL). Janesville is in desperate need for this type of entertainment. The Teens/Young Adults have a handful of things that they can do in town at this time such as: Bowling ~ Max time of entertainment approx. 2hrs  Movies ~ Max time of entertainment approx. 2.5hrs  Pipe Skate Park ~ Max time of entertainment approx. 2hrs all  Most of these types of entertainment only offer a short time of entertainment and they only focused on one type of entertainment. If the teen doesn’t skate board, or bowl, then they have nothing to do. Janesville’s young adults are in desperate need for a place they can go dance, socialize with their friends and have a safe good time. Mojo’s will fill this void and give Janesville and surrounding towns a fun, safe place for teens/young adults to be. This is going to help keep the teens off the street and in a safe environment that specialize in their type of entertainment. Having no direct competition, Mojo’s anticipates popularity with local teens/young adult population. We will aim to give bored Southern Wisconsin area teens & young adults another choice of where to go when they’re tired of seeing movies and walking around the mall or cruising Milton Ave “the strip”. 2,656 There are approximately customers in the three public high schools in Janesville WI (this doesn't include private, charter, or home schooled teens in Janesville or Rock County). List of Public Schools Parker High School - 1697 Total Student 75% 1272. fall into our target age group for a total of raig High School C - 1846 Total Students 75% 1384 . fall into our target age group for a total of UW Rock County Collage Janesville WI. Total Students 1046 50% 523 are in our target age group total of Middle School & High School 9 th Grade Future Customers: Edison Middle School 790 Total Students Franklin Middle School 688 Total Students Marshall Middle School 965 Total Students Total 9th graders in public school 872 Total Students According to the US Census, there were 60,463 residents in Janesville WI in 2005 and a total of 160,213 people in Rock County (estimated in 2008). The US Census states, there are approximately 38,400 people under 18 in Rock County. 24.5% of 160,213 people in Rock County/Janesville In Rock County 6.7% for a total of 11,000 people under 5years old This estimate is only based on the city of Janesville. This doesn't include surrounding towns or cities. We feel the surrounding city target market will venture to our nightclub due to the fact that we are the only under 21 non-alcohol night club in southern Wisconsin. Competitive Comparison Mojo’s considers any goods or services that our target market ages 16 to 20 year olds would rather spend their money on for entertainment purposes as our competition. At the same time, Mojo’s also feels that we have no direct competition because no type of nightclub that caters to our target market (teens ages 16-20) is currently operation in our area. Our indirect competitors consist of the following: Several movie theaters, The Pipe, Ice Skating Rink, and any "free" hangout spots such as parking lots, parks or cruising Milton Ave “the strip” within our target radius. Mediamark Research Inc. conducted a survey on teen spending on entertainment and leisure. The teens reported that, in the past 90 days, 85 percent of them attended a movie in the following time frame: 8 percent attended once a week 25 percent attended 2-3 times a month 23 percent attended once a month 28 percent attended less than once a month If this sample holds true, then Mojo’s would suffer little competition from the movie theater because only a small percentage of kids attend the movies on a regular basis because of the general lack of entertainment options that movie theaters supply. Mojo’s competitive advantage will be providing more entertainment options for a longer period of time. Mojo’s customers can dance to base-thumping dance music, watch the hottest videos on several monitors throughout the building, play the latest video games, or just sit and socialize with their friends. City of Janesville Leisure Committee holds a monthly school rec-night dances for the local teens. These dances only occur once a month during the school year. City of Janesville Leisure Committee holds no summer rec-nights. However, Mojo’s will contact the Leisure Committee to see if they would like to hold their monthly dance at Mojo’s. This way they will have no overhead and Mojo’s will be able to maintain revenue. Mojo’s plans to institute the following new concepts and ideas in which to retain the customers that it has: Talent shows  Battle of the local high school bands competitions  Cheerleading competitions  Performances by local teen bands  Promotions and contests for gift certificates and makeovers  As for the "free" hangout spots, Mojo’s will have a hard time competing with them since Mojo’s will charge an entrance fee. However, Mojo’s can strive to make its establishment "the" place to be and thus making it the place to be seen. By implementing the above advertising campaigns, Mojo’s will let its customers know that it's a great place to socialize with friends and also they will have great music playing in the background. The Industry, Competition and Market During the past ten years, a new concept has been blazing the trails. Non-alcoholic nightclubs have been popping up throughout the United States, as well as in other parts of the world. The majority of these nightclubs cater to teenagers by giving them a high-energy place where they can socialize and dance to the hottest top 40's hits. In some locations such as Janesville WI, these clubs constitute the only entertainment for this age group. Avon Beloit Bradford Brodhead Edgerton Evansville Footville Fulton Janesville La Prairie Magnolia Newark Orfordville Porter South Beloit Turtle Whitewater After witnessing with our own eye the boredom of this age group, we know that Mojo’s is desperately needed. We sat a few weeks on the busy nights (Thursday, Friday, and Saturday) on the “STRIP” Milton Avenue at a turn that only the people that our cursing the strip go to. This way we would know for sure that the cars that were coming through were our target market. The first night, we counted in a 45 minute over 130 cars. Each car had an average of 3 people for a total of 390 people. We then went to another local hang out “Wal-Mart” Teens and young adults are hanging out in Janesville’s Wal-Mart. When we interviewed the young adults, we found that some of them were from surrounding towns and they come all the way to Janesville because of boredom. The Wal-Mart count was 15 minutes 99 people and another time 30 minutes 163 people. Below is our Field Research Report. We interviewed some worker at Wal-Mart as well. The works state that they have tons of teens and young adults on a nightly basis just loitering in Wal-Mart. The Manager escorts an average of 100 plus loitering young adults out nightly. This doesn’t include the young adults they miss. We also witnessed most of the teens / young adults buy something on there way out such as soda, chips, gum and candy. Field Research Results: Week 1 Place Time Count Day 1: Wal-Mart 30 min. 99 People Milton Ave 45min 390People Day 2: Wal-Mart 30min 163 People Milton Ave 15min 200 People Day 3: Wal-Mart 15min 74People Week 2 Place Time Count Day 1: Wal-Mart 20min 80 People Milton Ave 30 min 300People Day 2: Wal-Mart 15 min 98People Milton Ave 60min 450People Day 3: Wal-Mart 45min 144People Milton Ave 15min 167People Week 3 Place Time Count Day 1: Wal-mart 20min 92 People Milton Ave 45min 390People Day 2: Wal-Mart 35min 175People Milton Ave 30min 160People Day 3: Wal-Mart 45min 105People Milton Ave 15min 200pp From our research we know that Mojo’s will be very successful and is desperately needed in Janesville. Our Field Research results clearly show that our target market is hanging out where ever they can. It is very clear to us that if they had a place to go like Mojo’s they would go. Our results also show that they would rather go to these places instead of our in- direct competition due to the lack of entertainment our in-direct competition offers. Mojo’s will be the place for the field research market to go and hang out with there friends. In our Field Research we interviewed many of these young adults. They stated that they don’t skateboard or ice skate so they wont go to the skateboard park or ice arena. Some stated they have seen all the movies that they want to see already and they don’t like to bowl. We then asked them what they thought about Mojo’s. They were very excited and asked when it will open. They then stated that the reason they liked Mojo’s concept is because they can sit socialize with friends, dance to there favorite song and play games. Research and Development According to a recent study, Teens Financially Independent: By First Coinstar, teens spend at least $264 each month. The survey of 500 12 - 17 year-olds found that today's youngsters have achieved a certain level of financial independence, and are spending substantially more than they are saving. The research shows that today's teens have access to a number of money sources, which help fund their spending on everything from clothing to entertainment to cell phones. Overall, teens report spending at least $264 per month, with job income outranking parents and monetary gifts as the top source for their discretionary funds. In addition, many teens accumulate spare change and use it to supplement their spending budgets. Teen spending estimated to top $190 billion by 2006 Chicago, IL, November 12, 2004 -- According to a new report from Mintel on teen $175 billion in 2003 consumers, teen spending was valued at and is on the rise. The age 12 to 17, $190 billion by estimated spending power of teens, those is expected to top 2006 , a figure that surpasses the gross domestic product of many $100 billion Countries in the world. In addition, families with teens spent on them with 12 to 17 year olds$128.5 billion in 2006. projected spending for as Teen spending estimated to top $190 billion by 2006 Chicago, IL, November 12, 2004 -- According to a new report from Mintel on teen teen spending was valued at $175billion in 2003 consumers, and is on the rise. The estimated spending power of teens, that age 12 to 17, is expected to top $190 billion by 2006, a figure that surpasses the gross domestic product of many Countries in the world. In addition, families with teens spent $100 billion on them with 12 to 17 year$128.5 billion in 2006. projected spending for olds as Teens represent the first significant demographic change in the past decade. Not since the Baby Boom's teenage years has this age group been so large. 2004, teens constitute 8.5% Twenty-five million strong in of the total US population in 2004. By 2010, teens are projected to comprise 10% of the US population Keys to Success There are several keys to Mojo's success: 1. Strong management team - Key individuals must have strong hiring, training, management, and operating experience and skills. 2. Quality product- The food and beverage and its preparations must be of high quality. 3. Consistent Service - Every customer should have an identical experience each time he/she visits Mojo’s 4. Tight cost controls - Mojo’s must run a "tight ship" Unnecessary or excess inventory can lead to unnecessary cash requirements. 5. Immediate market penetration. 6. Offer the best and friendliest service. Industry Definition Although Under 21 Non-alcoholic Nightclubs are a new concept, there are many that are open and very successful in major cities across the US such as: Nightstorm. Com This is a traveling nightclub that is in Madison at the Alliant Energy Center about once a month. Zero Gravity Chicago IL www.zerogravityclub.com Club Frozen Las Vegas http://www.clubfrozen75.com/index.html Club Inferno Detroit MI www.infernoteenclub.com UV Nightclub Albuquerque, NM www.uvnightclub.com Boston 18 Plus Nightclub Boston MA. www.18plusnightclub.com Tabu Ultra lounge Nightclub Saugus MA www.tabuultralounge.com H2O Nightclub Maryland www.ocbeachweek.com Club Zoo Pittsburgh PA www.clubzone.com Club FX Mooresville NC www.clubfx.com Products Mojo’s will bring an array of specialty non-alcoholic drinks and specialty coffees as well as a fabulous food Menu that will appeal to our target market ages 16-20 years old. Mojo’s will also offer specialty desserts such as fondue, chocolate fountains as well as our special deep fried desserts such as; deep fried twinkies, deep fried snickers bars, deep fried cookie dough. Mojo’s will specialize in a delicious assortment of smoothies as well. In addition, Mojo’s will offer a full Oxygen Bar, Party Room Rental, VIP Rental. All food and beverages shall be obtained from local suppliers. Mojo’s will maintain around $2,000 in inventory at all times to meet customer demands. Example Inventory List:  Soda  Energy Drinks  Drink Syrup  Juices  Ice Cream  Slushie Mix  Coffee  Coffee Flavors  Fruit  Milk  Cream  Pickle spears  Specialty Soda’s  Whip Cream  Chicken Strips  Hamburger patties  Deep fried foods  Buns & Bread  Condiments  Straws  Napkins  Disposable Drink Cups  Seasonings/Sugar Product Overview Mojo’s will have a large verity of specialty drinks, smoothies and coffees. We will also offer a menu mix sure to satisfy every customer. Below is a preliminary draft of Mojo’s Menu. Mojo’s Drink Menu Smoothies $4.50 Mojo Berry Triple Berry Strawberry Banana Strawberry Tropical Mango Everything Berry Pineapple, Strawberry Banana Peanut Butter Banana Pineapple Banana Shakes $3.75 Chocolate Vanilla Strawberry Chocolate Chip Mint Chocolate Chip Cookies & Cream Heath Bar Peppermint Mocha Specialty Drinks $4.25 Almond Joy Apple Pie In A Glass Afterglow Hawaiian Surf Elephant Charger Mojo Colada Mojo on the Beach Strawberry Colada Virgin Mary Sugar Kick Pineapple Sunrise Free Woody Fuzzy Noel Raspberry Daiquiri Bloody Orange Shark Bite $5.50 Soda*Juice*Coffee Grays Cream Soda Grays Root Beer Grays Strawberry..........................1.75 Orange Juice.........1.25 Lemonade..........1.25 Cranberry Juice................1.25 Pineapple Juice.....1.25 Cranberry Juice.....1.25 Cherry Pepsi or Kiddy cocktail.......................1.50 Mountain Dew Freeze.........1.50 Coke Freeze.......1.50 Coke cola Products Pepsi Products Root beer Float Coke Float 16oz Fountain Soda (Pepsi, Diet Pepsi, Mountain Dew, Mug Root Beer, Orange Slice, Dr. Pepper, Sierra Mist)........................1.25 Energy Drinks $2.25 Cappuccino (French vanilla, Mocha, or Hazelnut)......................1.00 Hot Cocoa...................1.00 Coffee.......Small .25 Large .50 Dessert Menu Deep Fried Twinkie $3.50 Served with strawberry or triple berries Whip Cream Deep Fried Snickers bar $2.25 Deep Fried Cookie Dough $2.25 Hot Fudge Sundae $2.00 Strawberry Sundae $2.00 Turtle Sundae $2.50 Ice Cream Cone $1.25 APPETIZERS French fries .......................................1.25 Mushrooms....................................2.50 Nachos...........................................1.75 Seasoned fries..............................................1.25 Onion Straws or rings.................2.25 Cheese Curds.........................................2.50 Pretzels...........................................1.50 Cheese garlic bread.....................................2.25 Cup of cheese.................................................75 Jalapeno poppers.......................................6.00 Mozzarella sticks..........................................3.50 Taquitos........................................4.50 Jalapeno poppers with cream cheese.......4.00 Wings and Things Sampler---onion rings Mushrooms, French fries, chicken wings, Jalapeno poppers with cream cheese.......4.00 Sauces: BBQ, honey mustard, ketchup, marinara, mayo, mustard, ranch, salsa, sour cream, Sweet and sour. BASKET MEALS (All basket meals served with potato chips and sauces) Hamburger......................................3.50 Chili dog........................................2.25 Cheeseburger.................................4.00 Fish Sandwich............................3.50 Brat....................................................2.25 Grilled cheese.............................2.50 Breaded Chicken sandwich..........2.75 Grilled Ham and Cheese............3.50 Chicken O's....................................3.25 Hot Dog......................................1.75 Chicken Strips...............................5.25 Mini Corn Dogs.........................3.50 Chicken Wings ( 7 wings).............4.75 1/2 order....................1.75 Buffalo Wings (6 wings)...............4.00 Shrimp.........................................4.75 Rib Eye Sandwich.....................................4.25 Grilled Chicken Breast...................4.00 ADD SODA.............1.25 ADD BACON............75 CUP OF CHEESE...........75 PIZZAS 14 inch plain cheese.......................10.50 9 inch plain cheese.........................6.50 7 inch plain cheese.........................4.50 Toppings: Sausage, Pepperoni, Mushroom, Peppers, Onion .75 cents each for 14 inch .50 Each for 9 and 7 inch Special order pizzas at no extra charge (1/2 and 1/2, etc) Suppliers and Inventory All food and supplies inventory shall be obtained from local suppliers. Mojo’s shall maintain an average $2,000.00 inventory on hand at all times. Based on industry information and the menu mix planned by Mojo’s this amount will provide the necessary" cushion” to meet . customer demands Inventory shall consist of: food supplies  non-alcohol drinks mixes  coffee supplies  soda  And club supplies.  Below is contact information for Mojo’s suppliers: Holiday Wholesale Wisconsin Dells WI Sysco Foods Baraboo WI Gray's Brewing Distribution Janesville WI Pepsi-Cola Bottling Company Rockford IL. Coca- Cola Bottling Company Windsor WI. Many other food and beverage distributors serve the Janesville Market. Periodically, Mojo’s shall compare prices and re-negotiate contracts to ensure it is receiving the best pricing possible.