#1A Appendix A - Proposed Partnership PolicyAPPENDIX A
PROPOSED PARTNERSHIP POLICY
Appendix A
CITY OF JANESVILLE
POLICY FOR THE
CORPORATE PARTNERSHIP & MARKETING PLAN
Effective 2010
I. PURPOSE
The purpose of this proposed policy statement is to provide guidelines for
the development, implementation and management of the City of
Janesville Corporate Sponsorship Program (“Program”), in order to ensure
that all resultant partnership agreements support the City’s goals, while
remaining responsive to the public’s needs and values.
II. DEFINITIONS
A. City Assets – Items of tangible and intangible value owned by the City,
including facilities, vehicles, intellectual property, programs, activities,
events, contracts, purchases, proposed capital improvements and the
City’s positive reputation, image and market presence.
B. Corporate Partnership & Marketing Plan (“Plan”) — The formal
document that surveys City assets and identifies the opportunities and
strategies to generate revenue, goods and services over a specified
period of time.
C. Corporate Partnership & Marketing Program –A comprehensive and
integrated program that consists of Corporate Partnership & Marketing
opportunities and strategies from the Plan that when implemented by
the City will generate cash goods and services over a specified period
of time. The Program will continue to evolve each year as new
opportunities and strategies are implemented.
D. Corporate Partnership – A mutually beneficial business arrangement
between the City and a third party, wherein the third party provides
cash, in-kind goods or services and/or other resources to the City in
return for access to the commercial marketing opportunities and/or
other benefits associated with the partner’s specified uses of City
assets. These Corporate Partnerships may include Partnership of one
or more of the City’s programs, projects, events, facilities or activities.
E. Corporate Partnership Agreement – A written contractual relationship
with a third party for a specified term, which clearly indicates the
contribution, the contribution value, and the obligations of the third party
in consideration for access and/or use of clearly identified City assets
and any resulting obligations of the City.
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F. Corporate Partnership Opportunity – Proposals by a third party,
solicitation by the City or other satisfactory circumstances for a
Corporate Partnership, which may or may not result in a Partnership
Agreement.
G. Request for Proposals – An open and competitive formal proposal
process employed to give third parties the chance to express their
interest in participating in Partnership opportunities with the City of
Howard. All Requests for Proposals (“RFP”) will include a summary of
the partnership opportunity, benefits for participation, and a description
of the open and competitive procedure for expressing interest in
participating in partnership opportunities.
H. Corporate Partnership & Consultant (“Consultant”) — The Consultant
will assist the City and its departments with the implementation of the
Program.
III. OBJECTIVES
A. To establish guidelines for entering into Corporate Partnership
Agreements with third parties who will adhere to the City’s commitment
to deliver quality programs and services to all the residents of the City
of Janesville.
B. To generate revenue from Corporate Partnership Agreements that can
be used to fund City programs, activities and services.
C. To ensure that Corporate Partnership Agreements are consistent with
and appropriate to the City’s mission and show sensitivity to the ethnic,
cultural, and historic uniqueness of the City, while maximizing the
revenues and public benefits they generate.
D. To minimize the perception that the City has become commercialized or
inappropriately subjected to advertising.
IV. RESPONSIBILITY
A. All Program activities will be coordinated by ______________________
or an appointed designee, with all Corporate Partnership Agreements
approved by the City Council (“Council”).
B. The ________________________________ will be responsible for:
1) Recommending appropriate marketing opportunities for
approval by the Board;
2) Providing oversight and coordination of the Program;
3) Providing guidance to all City departments regarding the
interpretation and application of this policy;
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4) Providing assistance and advice to departments regarding
Program activities and implementation, while maintaining the
existing departmental responsibilities for program areas that
may be included in the Program;
5) Reviewing and assisting in the development of Corporate
Partnership Agreements; and
6) Assisting departments with administration and monitoring of all
Corporate Partnership Agreements developed through the
Program as requested.
V. POLICY STATEMENT
A. This Policy and the Program that developed under it will be consistent
with the City Ordinance Code, the City Council Policy Manual and the
City Policy & Procedure Manual.
B. Corporate Partnership Agreements must abide by this Policy and
support the mission and goals of the City.
C. Corporate Partnership Agreements will not result in any loss of City
jurisdiction or authority.
D. The City will utilize an open and competitive selection process for the
establishment of Corporate Partnership Agreements.
E. The City is not bound to accept any offers for potential partnerships and
may reject any or all such offers at its sole discretion.
F. Companies whose business is substantially derived from the sale or
manufacture of tobacco products or alcoholic beverages; sexually-
oriented businesses; any other industry, business or product which the
City determines, in its sole discretion, is not in the best interest of the
City and/or not consistent with the goals of the Program will be
excluded. (Any exceptions to the foregoing must be approved by the
Board.)
G. The City of Janesville accepts the principle that third parties may
become partners with the City in the partnership of City-approved
programs, projects, events, facilities or activities where such
partnerships are mutually beneficial to both parties and in a manner
consistent with all applicable policies and ordinances as described
herein. In no event shall such a partner be considered an employee,
agent, officer or servant of the City.
H. City departments cannot accept gifts or unsolicited donations from
prospective Corporate Partners. All revenues or benefits received must
be in accordance with approved Corporate Partnership Agreements.
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I. The City Council will approve all Corporate Partnership Agreements.
VI. PROCEDURE
A. The Consultant and the City will utilize procedures such as the following
for developing, implementing and administering Corporate Partnership
Agreements:
1) In coordination with_________________________________,
the Consultant will identify potential partnership opportunities
through internal review of assets or from third party interest
and assess whether to proceed under the Program.
2) Consultant will, define the scope of the marketing partnerships,
including a description of the community need, financial goals
and general marketing strategy and specification of assets to
be included.
3) Consultant will manage the implementation of the Corporate
Partnership Agreement. Conduct ongoing administration of the
Corporate Partnership Agreement to ensure both parties
adhere to the requirements of the contract.
B. All Corporate Partnership Agreements shall be formalized in a written
contract. Contractual language shall be consistent with all applicable
City policies and ordinances and good business practices, and will be
approved by City Council. In general, Corporate Partnership
Agreements will include:
1) Specified Term of Agreement
2) Renewal Options, if any
3) Consideration, such as:
1. Partnership Rights Fee
2. Commissions
3. In-kind Goods
4. In-kind Services
4) Description of Programs, Projects and Activities
5) Rights and Benefits of all parties
6) Termination Provisions
7) Provision of adequate insurance coverage and indemnity
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