3. draft advertising policy
Janesville Sports Coalition, Inc Policy Statement
Policy No. 002
Date Issued
Effective Date
Cancellation Date
Supersedes No.
Subject: Commercial Advertising on the Youth Sports Complex Grounds
Purpose of Policy
The purpose of this policy is to establish consistent and enforceable guidelines
under which the members of the Janesville Sports Coalition, Inc. can install
commercial advertising on their respective leased premises in a manner which is
not offensive and in keeping with the values of youth sports.
References
1. Lease agreements previously executed between the City of Janesville and
the four lessees of Rock Soccer, Inc., Youth Football, Inc., Youth Baseball
Inc., and the Janesville YMCA.
a.) 4. Use (K) – Lessee may install certain advertising signs on fences
consistent with City ordinances and guidelines established, from time
to time, by the City.
2. Each individual club is to create their own policy on their field naming
rights and the appropriate amount of money that they could request for
these respective naming rights. (adopted motion from 3/11/08 Coalition
meeting)
a.) Exhibit C – Architectural/Site Development Standards. Advertising
Signs: Any and all signs to be placed on buildings or premises are
prohibited unless such sign(s) has been reviewed and approved by a
joint youth sports committee and comply with the City’s Sign
Ordinance. The decision on signs shall be based on the design,
location, size and appropriateness to the area of the proposed sign
(attached and made a part of this policy).
3. Appropriate City of Janesville Ordinances.
a.) 12.60.180 Public Facilities – Notice Posting Prohibited When. The
posting of notices of any kind on public property other than official
notices having to do with the use of parks and public recreational
facilities is prohibited.
Statement of Policy
1. This policy shall be binding on all current and future lessees at the Youth
Sports Complex.
2. The policy may be changed and modified by a majority vote of the Board
of Directors of the Janesville Sports Coalition, Inc. Anytime significant
changes are made a revised copy of the approved policy must be shared
with the City Administration and City Council.
3. The Janesville Sports Coalition Inc., who is assigned overall jurisdictional
control and responsibility for the Youth Sports Complex, hereby agrees
and adopts the following policy guidelines and procedures.
Janesville Sports Coalition, Inc Policy Statement
Policy No. 002
Date Issued
Effective Date
Cancellation Date
Supersedes No.
Subject: Commercial Advertising on the Youth Sports Complex Grounds
Guidelines
1. Any and all signs must be reviewed by the Community Development
Department to ensure they comply with the City’s sign ordinance.
2. Any and all signs to be placed on buildings or premises are prohibited
unless such sign(s) has been reviewed and approved by the Janesville
Sports Coalition Board of Directors.
3. Advertising location, size, material and colors will be reviewed and
approved by the Janesville Sports Coalition Board of Directors.
1.4. The Board of Directors desires a consistent look among fields and
sports group; therefore, the Coalition will work together during the winter
of 2008/early 2009 to develop guidelines for consistent advertising
signage. The Board recognizes that some existing or planned
signage/advertising may need to be altered for consistency.
2.5.
No aAdvertising for alcohol (including alcohol company logos),
tobacco or other products and services which are not in keeping with
is strictly prohibited.
youth values will be permitted
3.6. Sports groups are responsible for keeping advertising signs well-
maintained and attractive.
4.7. No field advertising may be directly lit with supplemental lighting.
5.8. All advertising signs, panels, banners, etc. must be properly
secured and mounted to prevent damage or unsightly appearance.
6.9. No commercial billboards will be permitted unless approved by the
Plan Commission.
7.10. No electronic advertising signs will be permitted.
8.11. All advertising signs must comply with City ordinances.
9.12. Sports groups are responsible for securing a waiver of liability from
the sign company.
13. Taking into consideration the maintenance and operational responsibilities
of each user group for the fields, the sports groups may receive and retain
revenue, financial proceeds or services-in-kind from advertising signs
placed on fences; around the perimeter of the fields; or on any existing or
future buildings funded by a sports group. Exceptions to this concept are
outlined below under “Original Donator Recognition”.
10.14. Taking into consideration the City’s contributions of the initial
restroom and pavilion and continual maintenance of this building; payment
of utility fees; and ownership of the Complex land, the City of Janesville
retains the right to advertise within the existing and any future restrooms,
pavilions or other buildings and may receive and retain revenue, financial
proceeds or services-in-kind from those advertising signs.
Procedures
Janesville Sports Coalition, Inc Policy Statement
Policy No. 002
Date Issued
Effective Date
Cancellation Date
Supersedes No.
Subject: Commercial Advertising on the Youth Sports Complex Grounds
1. When wishing to replace existing signs, sports groups must contact the
original sign donator to ensure they are aware of the impending sign
change. Original sign donators would have the first opportunity to provide
funding for a new sign.
1.2. All requests for advertising signs must be approved by the
Janesville Sports Coalition, Inc. Board of Directors.
2.3. Sports groups will submit advertising proposals to the board to
include graphics and maps depicting size, location, material, colors and
duration of contract.
3.4. The Board of Directors has the authority to establish additional
rules and guidelines which they determine to be in the best interest of the
Youth Sports Complex, the lessees and the City of Janesville.
Original Donator Recognition
The Sports Coalition recognizes the age and poor condition of the existing
original donator signs; they will not last indefinitely. The Coalition also recognizes
the significant contributions of the original families and businesses that donated
monetarily and physically to make the fields and the Complex a reality.
To identify their contributions in perpetuity the Coalition will install a bronze
plaque on the pavilion/restroom building to highlight the original donors with
name recognition. The City of Janesville will fund this plaque initially; however, as
each group sells advertising/signage at the sports complex, a percentage of
revenue from each sale will be provided to the City until the cost of the plaque is
recouped. The cost of the plaque will be split equally among each of the four user
groups. Once each user group completes their payments to the City, the group
may fully receive and retain the revenue and financial proceeds from advertising
signs placed on fences or around the perimeter of the fields.