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full agenda GOLF COURSE ADVISORY COMMITTEE MEETING TH WEDNESDAY, APRIL 15, 2009 MUNICIPAL BUILDING – LEISURE SERVICES OFFICE ST 1 FLOOR CONFERENCE ROOM 18 N. JACKSON STREET 7:00 PM A G E N D A 1. CALL TO ORDER/ROLL CALL TH 2. APPROVAL OF MARCH 18, 2009 MINUTES 3. REQUEST FOR BLACKHAWK GOLF COURSE PASS 4. MANAGER’S REPORT 5. MATTERS NOT ON THE AGENDA IF UNABLE TO ATTEND, PLEASE CONTACT Rebecca Smith AT 755-3104 OR smithr@ci.janesville.wi.us GOLF COURSE ADVISORY COMMITTEE MEETING MINUTES TH WEDNESDAY, MARCH 18, 2009 RIVERSIDE GOLF COURSE CLUBHOUSE MEMBERS PRESENT: Clyde Hoeser, Curt Terry, Larry Cain, Mary Conway and Steve Hiser STAFF PRESENT: Tom Tautges, Joe Schneider and Rebecca Smith The meeting was called to order at 7:05 PM by Chairperson Curt Terry at the Riverside Golf Course Clubhouse. th The minutes of the November 19, 2008 meeting were approved unanimously on a motion by Clyde Hoeser and a second by Steve Hiser with the note of changing the spelling of Mary Conway’s name in the second paragraph of the minutes. Rebecca Smith shared information that she will be the City representative on the Golf Course Advisory Committee for a temporary basis now that Mike Williams has retired. The Administration is undecided regarding the long-term solution to staffing Leisure Services. th Tom Taugtes stated that Riverside Golf Course opened Wednesday, March 18 and had 65 golfers. th Blackhawk is scheduled to open on March 30. He also stated they have sold several season passes thus far in March and that April sales may be affected due to more March sales. Joe Schneider stated that the courses weathered well and there was no major vandalism that occurred over the winter. Tom Tautges does not feel that the 2009 season will be a bad year. The Wednesday General rd Motors league will continue but they may not have the GM 3 shift Tuesday morning league. Tom Tautges will be offering specials during the season. On matters not on the agenda, Curt Terry inquired about memorial benches at the golf courses. Tom Tautges said it would be feasible but he would want to ensure that the benches are sturdy. Rebecca Smith informed the Committee that an initial meeting with Crown Golf was held with the City Manager and her and that another meeting will be scheduled. Rebecca Smith received a request from the Friends of Riverside Park to remove a tree stump at the golf course. Joe Schneider will follow up with this request. Steve Hiser received a request from a citizen inquiring whether there could be a pass for Blackhawk Golf Course only. Tom Tautges commented that Crown Golf already has a play card and that he may examine possible alternatives for future years. Clyde Hoeser inquired about the reciprocal agreement with other golf courses. Tom Tautges informed the Committee that the new courses added were in Monroe, Lake Wisconsin and Prairie du Sac and that there were no losses of courses to the reciprocal agreement. There being no further business, a motion was made by Clyde Hoeser and seconded by Steve Hiser th . to adjourn the meeting at 7:55 PMThe next meeting will be held on Wednesday, April 15 at 7:00 st PM at the 1 Floor Conference Room at the Municipal Building, 18 N. Jackson Street. Please use the doors on the Wall Street entrance. Submitted by: Rebecca Smith, City Representative LEISURE SERVICES DEPARTMENT MEMORANDUM April 7, 2009 TO: Golf Course Advisory Committee FROM: Rebecca Smith, Management Assistant SUBJECT: Request for Blackhawk Golf Course pass Request A citizen recently contacted Committee Member Steve Hiser requesting a season pass for golfing only at Blackhawk Golf Course. Background At the March meeting of the Committee this citizen request was discussed briefly. Following the meeting the citizen provided more details to Committee Member Hiser and me. To facilitate the discussion of this citizen’s request, I have placed this on the agenda for the April meeting. Crown Golf currently provides a season pass opportunity for $790 that includes unlimited golfing at both Riverside and Blackhawk courses. There are currently not season passes available for only one course. Crown Golf does have a punch card program that allows golfers to purchase seven rounds of golf to receive the eighth free. The punch card program is open to any golfer; however, Crown Golf estimates it’s most popular with those who participate in structured leagues. Blackhawk provides a restricted senior pass which allows unlimited golf at Blackhawk only for seniors for $345 per season. For 2008, 16 seniors take advantage of this pass program. According to the current lease contract, pass program changes may only be implemented by Crown Golf with approval by the Committee and a city administrative representative. The excerpt is below for your reference. Analysis For a golfer to make the current season pass program financially worthwhile he or she would need to golf approximately 27-64 times per season depending on the course and number of holes played. If a person golfs exclusively at Blackhawk he or she would need to golf 57-64 time per season to make the current pass financially worthwhile (provided they only golf 9 holes). During the initial conversation, the Committee was unsure how a pass would be more beneficial than the current punch card program. The citizen indicated the pass is helpful because golfers would not have to pay on a weekly or daily basis; rather, they could pay 1 once at the beginning of the season and not have to worry about paying again. However, golfers would need to pay if they desired to rent a cart or purchase refreshments. While the contract does allow for the implementation of a pass program at any time provided the Committee and the Administration are in agreement, Crown Golf has indicated there is an administrative burden to implementing a pass after the season has begun. Additionally, golfers that already purchased the $790 pass may feel frustrated and wish they would have had the opportunity to purchase the Blackhawk only pass. However, there may be an opportunity to market this as a ‘pilot program’ to capture golfers who feel that a $790 is not affordable or desirable to them. Pros & Cons of having a Blackhawk only golf pass Pros: 1. Pass may provide an opportunity to garner pass holders not interested in the $790 pass 2. Individuals may find it helpful to pay once for golf course services for the season Cons: 1. Administratively difficult for Crown Golf to implement a pass program once the season is underway 2. A low-cost season pass may be seen as diminishing the quality of the golf course brand 3. Individuals may find it difficult to find the money for a larger up-front cost for a season pass April 15 Meeting Staff asks the Committee to provide direction on whether there is interest in pursuing an additional pass program. If the Committee wishes to further explore a pass program, city staff and Crown Golf could examine pass options for discussion at a future meeting. Excerpt from Contract, section 24 fee schedule LESSEE (D) shall not alter, eliminate nor modify season pass categories or pass restrictions without prior written approval of the Golf Course Advisory Committee and the Director of Leisure Services. 2